**Get CCTV Installation Leads At $6.11 Each.**

Client: CCTV Installation Company (Melbourne Based Business)

Main Objective: Generate high-quality leads for CCTV installation at a lower cost than Google Ads (Current Average CPC $5.5).

The Challenge

The client was struggling to generate leads profitably. They were spending thousands on Google Ads, yet each lead was costing them a whopping $70; eating into their margins.

Google Ads CPC for CCTV installation ranged from A$7.51 - A$9.15! Meaning lead costs quickly spiraled out of control.
High competition was driving costs up, making it unsustainable for long-term growth.

They needed a smarter, more cost-effective way to get leads and grow their business profitably.

See for yourself - Here’s the CPC data from Google Keyword Planner:

The Solution

Instead of competing in an overcrowded market on Google Ads, we redirected their budget to Facebook Ads. A platform where competition for CCTV services was significantly lower.

Hyper-Targeted Audience - Unlike Google Ads, where you pay per click, Facebook allowed us to precisely target homeowners & businesses looking for security solutions.
Engaging Visuals & Messaging - Video ads & compelling creatives showcased the benefits of CCTV, increasing engagement.
Geo-Targeted Ads - We focused on high-conversion locations, ensuring every dollar spent went toward real potential customers.

New Facebook Ads Strategy Included:

✔ Optimised ad copy focused on security concerns & peace of mind.
✔ High-quality video & image creatives showcasing CCTV benefits.
✔ Geo-targeted ads for high-demand local areas.
✔ Lookalike audience targeting to find new high-intent customers.
✔ A/B testing to refine ad performance & maximise ROI.

The Results

The Results: From $70 per Lead to Just $6.11!

Before:

❌ $70 per lead on Google Ads → High costs, unsustainable growth.
❌ CPC between A$7.51 - A$9.15 → Paying too much for every click.
❌ Struggling to scale & grow → Profit margins shrinking.

After SEO Ease's Facebook Ads Strategy:

✅ $6.11 Cost Per Lead – An 88% reduction in CPL!
✅ 12X More Leads – Higher volume of qualified inbound leads.
✅ Increased Revenue – More conversions → More CCTV installations booked.
✅ Better ROI – Lower ad spend, more customers.

Here’s the actual result from our Facebook Ad campaign:

From $70 per lead on Google Ads to just $6.11 per lead on Facebook Ads. That’s what real optimisation looks like!

Why This Matters for Your Business

Your competitors are overpaying for leads - While others spend $70+ per lead, you could be getting 10X more leads for the same budget.
Google Ads isn’t the only way to get leads - If you’re relying only on Google Ads, you’re burning cash.
Facebook Ads = Lower Costs, Higher Conversions - Smart businesses are switching to Facebook to dominate their market.

Final Thoughts: How SEO Ease Can Help You Scale Faster

At SEO Ease, we don’t just run ads—we engineer high-impact digital marketing strategies that drive real business growth.

✔ Facebook & Google Ads Optimisation – Lower CPL, higher conversions.
✔ Custom Strategy for Your Business – No cookie-cutter solutions, only data-driven strategies.
✔ End-to-End Lead Generation System – From ad creation to landing page optimisation.

Limited Spots Available!

We work with only a few businesses per area to keep competition low. Secure your spot before your competitors do!